It’s 3pm and I have just sat through about 5 hours of presentations from BDM’s about why their product is so amazing. Optimistically digging through the pile of empty Mentos wrappers to find the one that nearly got away, I reflected on my notes to get a gauge on the value I received from the day.
Free morning tea
324 Mentos (they should be called Pringles, once you pop you can’t stop)
Some strategy notes on investment bonds
Hmm… maybe the free show bag has some cool stuff in it.
Last month’s magazine
Ok, not great.
In talking to the facilitator, she mentioned that although they request that the presenters provide value to their audience in the form of strategy, they generally are move focused on selling their product. So, they pay to present and you get a free ticket.
I’ve been to many of these events and I get it, in exchange for a free lunch and some of your time, we get to sell you our product. Cool?
We all know how valuable time is and if you want my attention, the best way to sell is to give me loads of value first. In this instance, I got value in the free ticket (lunch, morning tea and mediocre show bag) and at most a few strategy notes.
Did the value justify what was essentially an entire working day? Ah, no.
My suggestion to presenters is if you want my attention, do something differently. Instead of boring slides full of graphs and stock photos of ridiculously happy people, give me case studies, strategies, new methods to improve the advice process. Bring on a business coach or marketing expert or another adviser who can give the audience value for 30 mins out of your 45 min session and spend the last 15min telling me about your product.
I promise you, then you will have my full attention and only then I will temporarily leave the Mentos alone.