I don’t know about you but when I see my local Doctor, I’m not asking for his medical certificates to confirm his credentials. I trust that they’re qualified to answer my questions and if not, I will get a second opinion.
Same with my mechanic, Accountant, Solicitor, the list goes on. I have been working quite closely with my Solicitor in the last few months (a story for another day) and I could not tell you what qualifications she has.
Which makes me question, what value do those little letters after your name really hold?
Sure, there is a certain level of qualification you’re legally required to have but above and beyond that, my question is that are all the extra qualifications valuable to you?
At a conference recently, an Adviser said that over his 13 years of practicing, he has only had 1 client come to him with a preference towards a certain credential.
1 client in 13 years.
So, we’re talking 000’s in study costs, not to mention the time invested to study and complete the qualification.
Leads me to the question, what are those letters really worth?